US EditionThe MacBook Neo May Cannibalize More iPads than MacBook Airs
Apple’s MacBook Neo is the first sub-$900 laptop in over a decade, powered by the A18 Pro chip with built-in AI, targeting students and budget-conscious buyers.
- On March 5, 2026, Apple unveiled the 13-inch MacBook Neo, starting at $599 with preorders open at Apple Store, Amazon, Best Buy, Target, and Walmart, shipping March 11.
- As an entry-level follow-up to the M1 MacBook Air, Apple positioned the MacBook Neo as a budget Mac using the A18 Pro chip from the iPhone 16 Pro.
- The new Neo offers a 13-inch Liquid Retina display, weighs 2.7 pounds, includes two USB-C ports, and has an aluminum chassis in four finishes: blush, indigo, citrus, silver.
- Priced well below the Air, the MacBook Neo is $500 cheaper than the 13-inch M5 MacBook Air, and observers say it will cannibalize some Air and iPad sales while appealing to students and teachers.
- This week’s rollout included the introduction of 10 new products, including updated iPhone 17e, M4 iPad Air, and M5 MacBook Air, Pro, and Max models, as part of a concentrated product refresh.
19 Articles
19 Articles
The MacBook Neo may cannibalize more iPads than MacBook Airs
Apple finally unveiled the long-awaited entry-level MacBook, the MacBook Neo – and it was certainly worth the wait. The shiny new machine hit the most optimistic of price estimates, with a starting price of just $599. There’s little doubt that the Neo will cannibalize some sales of the MacBook Air. Although it certainly involves compromises, it will be the right choice for many. However, my suspicion is that it will actually end up cannibalizing…
What makes Apple's MacBook Neo different? #lifestyle
A cheaper Mac with pro ambitions — and what it means Apple’s newest laptop arrives as the company’s first clear push into a lower priced MacBook tier. The Neo is positioned below Apple’s traditional MacBook Air and Pro families and is designed to widen access to macOS with a noticeably ...
The MacRumors Show: Apple Announces MacBook Neo and More
On this week's episode of The MacRumors Show, we discuss Apple's concentrated week of announcements that saw the introduction of 10 new products. Subscribe to The MacRumors Show YouTube channel for more videos The most significant announcement of the week was the MacBook Neo, an all-new entry-level Apple laptop that starts at $599.
MacBook Neo Has Merit - But I Might Never Buy Mac Again
Apple launches the must anticipated and fairly leaked MacBook Neo. A new MacBook which seems to aim to fill the gap between Apple’s iPad experience and entry-level MacBook. But after a routine update bricked my relatively young, but objectively expensive, M3 MacBook Pro. But a recent update has made me completely reconsider anything I have to do with Apple’s ecosystem.Apple MacBook Neo: A Smart Entry Point, With Caveats Apple’s latest budget off…
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