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Apple Dodges Question on More Price Hikes as Memory Costs Climb

Apple said higher memory costs and Siri AI expenses will cut December gross margin to 45% to 46%, while it stockpiles inventory.

Summary by MacRumors
Apple expects memory costs to continue to increase in the December quarter and beyond, CEO John Ternus said during today's earnings call. Ternus, COO Sabih Khan, and CFO Kevan Parekh all commented on Apple's struggle with memory. "What we're seeing with memory pricing right now is unprecedented," said Ternus. He said Apple saw higher memory costs in the September quarter, and the December quarter will be worse. "Looking beyond the December quart…

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Before the Christmas business, Apple can expand its iPhone business. However, the Group is moving into the most important quarter of the year with exploding storage prices and bottlenecks in a parade model.

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Badische Neueste Nachrichten broke the news on Monday, November 2, 2026.
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