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Here's Apple's New ad for the Holiday Season, Featuring MacBook Neo

The dialogue-free short follows a boy’s lifelong love of art and ends with a MacBook Neo gift that helps him animate his drawings.

Summary by 9to5Mac
The last few years of Apple holiday ads have revolved around iPhone, Apple Watch and AirPods. For 2026, the new holiday film “The Dreamer” diverts from tradition and instead puts the spotlight on the Mac, specifically the MacBook Neo … although even the iPhone 3GS gets a cameo appearance. Watch the new ad after the break … more…

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Adweek broke the news on Thursday, November 12, 2026.
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