US EditionApple's New Emoji Game Gives You a Smiley Wordle Alternative
UNITED STATES AND CANADA, JUL 17 – The Emoji Game offers daily puzzles using emojis and AI-generated Genmoji to engage Apple News+ subscribers, aiming to boost retention through interactive content.
- On World Emoji Day, Apple rolled out the Emoji Game exclusively to News+ subscribers in the U.S. and Canada, offering access on iPhone, iPad and Mac.
- Amid millions who play Wordle every day, Apple launched the Emoji Game to capture a share of millions of daily players.
- The Emoji Game challenges players to fill three short phrases using emojis and Genmoji, and results are trackable on Game Center leaderboards.
- Offering more games, the Emoji Game introduces a new reason to upgrade by providing a quick, enjoyable way to interact with the app beyond reading articles.
- In the future, the Emoji Game will appear in the Apple Games app, and its performance could drive additional interactive elements and regional expansion.
19 Articles
19 Articles
Apple launches 'Emoji Game' for News+ in push to grow subscriptions
Announced during the WWDC 2025 keynote, Apple News Plus' latest Emoji Game is now available to subscribers. The Emoji Game requires iOS 18.4, iPadOS 18.4, and macOS Sequoia 15.4. It was originally expected to launch alongside iOS 26 later this fall. Apple released the game early to celebrate World Emoji Day. With this launch, the company adds to its lineup of daily puzzle games available through the $12.99/month Apple News+ subscription. Cuperti…
Apple News+ launches clever new ‘Emoji Game’ for iOS 18.4 and later
Apple is expanding its collection of Apple News+ Puzzles with yet another new game. This time, Apple is tapping into something we all know and love: emoji. The new Emoji Game was initially announced as part of iOS 26 at WWDC. The game, however, is now rolling out to all iPhone users running iOS 18.4 and later as well as iPadOS 18.4 and macOS 15.4. more…
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