US EditionApple Announces More Ads Are Coming to App Store Search Results
Apple will add more ad slots to App Store search results in 2026, leveraging over 60% average conversion rates to boost app downloads for advertisers.
- Next year, Apple will introduce more ads in App Store search results, Apple announced in an update on its Apple Ads website.
- Because top search ads deliver strong conversion rates, Apple cited more than 800 million weekly App Store users and nearly 65 percent search-driven downloads to justify expanding ad inventory.
- Currently, a single ad sits at the top but Apple will allow ads in multiple App Store search results positions through auction-based placement, where advertisers and developers cannot bid for specific slots.
- Advertisers and developers will see that billing stays on cost per tap or cost per install, existing campaigns remain eligible automatically, and the ad format uses default or custom product pages with an optional deep link.
- Supported on iOS and iPadOS 26.2 and later, the change means ads for one app may surface when users search for a rival, and advertisers can learn more on the Apple Ads website.
27 Articles
27 Articles
Apple is bringing even more ads to the App Store
Apple just announced it will be integrating more ads into the App Store because our poor eyeballs must be assaulted at all times. The company plans on littering search results with advertisements beginning next year. Currently, the App Store only has one ad spot. That's at the very top of search results. If you search for something like Instagram it's likely that top spot will be filled with an ad for a rival social media platform. The new ads w…
Apple to flood App Store search results with more ads in 2026
Apple is preparing to present more ads during searches on the App Stores, but has told advertisers they can't pay to get better positioning.App Store ads. While reports of ads coming to Apple Maps remain rumors, Apple has announced that it is adding "additional ads across search queries" in the App Store from 2026. The new ads will appear inline within the search results, while the existing ones will continue to be at the top of the list.Apple's…
More ads are coming to App Store search results, but Apple promises they will be "relevant"
The change will roll out next year to "expand opportunities" for advertisers. Apple said that all apps appearing in sponsored placements will be relevant to a user's search, and that irrelevant ads will not be shown regardless of how much advertisers are willing to pay.Read Entire Article
App Store Search Results to Show More Ads Next Year, Says Apple
Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will appear across search queries, appearing at the top as well as further down in App Store results, and existing campaigns won't need to do anything to be eligible.
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