Apple Just Raised iPhone Pro Starting Prices by $100. Its Memory Costs Are Rising Even Faster.
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4 Articles
On the night Apple introduced the iPhone 18 Pro, it updated its price lists for both Turkey and the US. The increase, which made headlines as a "$100 raise," is not actually a single percentage increase; the price increases as the device's storage capacity increases. This perfectly aligns with the justification for the price hike: the global memory shortage triggered by AI data centers. In Turkey, the increase rates vary according to capacity […]
Yes, my friends, the crisis caused by the increased costs of memory and storage chips has reached Apple's most consolidated product, the iPhone.
Apple's $100 iPhone Rise Hides a 4x Memory Cost Shock
A $100 increase on a flagship phone looks like the memory shortage arriving in shops. It is closer to the opposite. Mobile DRAM and NAND contract prices have risen roughly fourfold since the fourth quarter of 2025, according to Counterpoint Research, while the headline price of a premium handset has moved by about 9%. Bloomberg's Mark Gurman posted on 9 September 2026 that the iPhone 18 Pro and iPhone 18 Pro Max "will likely come in at only $100…
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