US EditionTech Execs Weirdly Silent After Private Screening of "Melania" Documentary
Apple employees condemned CEO Tim Cook’s attendance at a Melania Trump documentary screening hours after a Minneapolis shooting, citing hypocrisy with Apple’s progressive values.
- On Monday, Apple CEO Tim Cook attended the 'Melania' documentary screening hours after a U.S. Border Patrol officer shot Minneapolis resident Alex Pretti, with coverage showing Cook alongside Brett Ratner, film producer.
- Employees said Cook's closeness to the Trump administration clashes with Apple's progressive values, citing his 24-karat gold trophy presented to President Trump and contrasting it with past corporate responses to the George Floyd killing.
- Inside Apple Slack, employees posted worried discussions and unprecedented dismay, saying silence on ICE and CBP violence felt personal given immigrant staff at Apple and was counterproductive.
- The immediate fallout included Apple workers criticizing Cook and Apple leadership's silence as damaging morale and Apple's public reputation, with colleagues calling it an absence of leadership despite some defenses.
- Observers noted the unusual disconnect when tech executives stayed silent after celebrity events near violence, while longtime Apple employees said Cook’s past messages after national traumas now signal an internal cultural and political shift at Apple.
10 Articles
10 Articles
The controversy over the super-exclusive evening for 70 guests that took place a few hours after the killing of Pretti in Minneapolis
Tech Execs Weirdly Silent After Private Screening of "Melania" Documentary
The Trump administration may govern for the billionaire class, but that doesn’t necessarily mean billionaires are enjoying the show. Far more likely is that they don’t have the guts to speak up. Case in point: late on Saturday night, a group of American tech magnates descended on the White House for a private screening of the first lady’s documentary, “Melania.“ According to the Hollywood Reporter, the intimate gathering included a veritable who…
[Digital Daily Reporter Kim Moon-ki] Apple CEO Tim Cook expressed his "heartbroken" and urged calm in response to the recent shooting death of a civilian by a federal agent in Minneapolis, Minnesota. It was confirmed that CEO Cook had spoken directly with President Donald Trump to express his concerns. According to foreign media outlets Bloomberg and the Wall Street Journal (WSJ) on the 28th (local time), CEO Cook sent an internal memo to employ…
Will Tim Cook Step Down as Apple CEO and Take Chairmanship role?
There has been increasing discussion about Tim Cook eventually stepping down as Apple’s CEO, but reports have offered differing timelines. A few months ago, the Financial Times reported that Apple was preparing for Cook to step down as soon as early 2026. In his Power On newsletter, however, Bloomberg’s Mark Gurman said that timeframe “seems unlikely.” Gurman previously said he would be “shocked” if Cook stepped down before the middle of 2026, s…
Tim Cook addresses the Minneapolis events with an internal memo obtained by Bloomberg, calling for de-escalation and reaffirming Apple's values. In the background, criticism for his presence at a White House event at the same time. - on macitynet.it Cook: "The US must return to its values of civil coexistence."
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