Apple Wants Publishers to Help Make Siri Smarter, May Pay Hundreds of Millions: Report
Apple is seeking usage-based deals with publishers as it prepares a major Siri upgrade and aims to avoid earlier AI summary errors.
- Apple is negotiating 'multiyear' licensing deals with news publishers to supply content for a major AI upgrade to Siri, according to The Wall Street Journal. The company seeks to deliver up-to-the-minute information through the voice assistant later this year.
- Previously, Apple's AI-generated news summaries spread misinformation in late 2024 and early 2025, prompting the company to temporarily disable the feature. The summaries falsely attributed fabricated stories to credible outlets including the BBC and The Wall Street Journal.
- A 'possible nine-figure budget' is reportedly backing these content deals, with variable compensation paying publishers based on usage rather than flat fees. This differs from standard AI licensing agreements between tech companies and news organizations.
- Addressing longstanding criticism that Siri remains less capable than competing assistants, the initiative aims to enhance the voice assistant's reliability. Apple announced a major Siri upgrade designed to integrate AI more deeply into user interactions across its devices.
- Apple has previously collaborated with publishers through Apple News+, its paid subscription service launched in 2019, and has paid for AI training content access. The company declined to comment on the new proposal, though the strategy signals a significant shift in AI integration.
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Siri is finally getting better at News, but it could cost millions to Apple: Know more
Apple is reportedly negotiating with news publishers to give its upcoming AI-powered Siri access to licensed news content. The proposed deals could involve a nine-figure budget and payments to publishers based on how often their reporting is used.
Apple may start paying publishers to deliver news with Siri AI
Hey Siri, how much is the news worth to an AI assistant? The answer, according to a report by Alexandra Bruell in The Wall Street Journal, starts at $100 million. Apple has approached publishers to use their news and up-to-date information in the revamped Siri AI, sources told the Journal. The company has reportedly discussed a “nine-figure budget” for the payments. The next iteration of Apple’s voice-powered assistant was first promised in 2024…
According to media reports, the company plans to spend hundreds of millions of dollars on this.
For a long time, Google's 'news' tab generated millions of clicks for thousands of news publishers, but recently, this has reversed with AI-generated summaries. Apple may establish paid partnerships for content summarization.
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