US EditionApple TV+ Raises Its Monthly Subscription Cost Amid Annual Losses
Apple TV+ raises its monthly subscription by 30% to $12.99 to support new content amid $1 billion annual losses and 45 million subscribers, while annual plans remain $99.
- On Thursday, Apple raised Apple TV+ monthly subscription to $12.99 starting Thursday in the U.S. and other countries, with new subscribers billed after a seven-day trial starting Thursday, Aug. 21.
- Facing rising content costs, Apple Inc. and other streaming services have hiked fees this year to fund new content, marking Apple TV+'s first price increase since late 2023 amid reports it loses more than $1 billion annually.
- Existing subscribers will keep the $9.99 rate until renewal, then pay $12.99 30 days later; the annual Apple TV+ plan and Apple One bundle remain unchanged.
- Apple TV+ now sits at about 45 million subscribers and remains cheaper than many ad-free competitors while keeping its single-plan, ad-free model.
- Earlier this year, Apple expanded the Apple TV+ app for Android, emphasizing its 81 Emmy nominations and promoting Apple One as a value option amid the price increase.
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Ilkley Gazette
Apple TV+ users in the UK (and worldwide) to see subscription fees increase
Apple TV+ users can expect to see the price of their subscription rise if they pay by monthly payments.
Apple TV+ increases its monthly price in the United States and other countries, marking its third rise in three years: when the new scheme will begin
Apple TV+ just got more expensive. Again.
Another day, another streaming service inflating its costs. Last month, it was Peacock. This time around, Apple TV+ is bumping up its price by 30 percent.Effective immediately for new U.S. subscribers, Apple is increasing the monthly price of its streaming service from $9.99 to $12.99. Existing Apple TV+ subscribers will see the higher prices reflected on their bill within 30 days of their next renewal date. Apple TV+ cost only $4.99 per month w…
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