Omdia: Global Smartphone Market Grew 4% in 4Q25 as Apple Leads the Market for the Third Consecutive Year

Omdia: Global Smartphone Market Grew 4% in 4Q25 as Apple Leads the Market for the Third Consecutive Year

LONDON--(BUSINESS WIRE)--Jan 14, 2026-

Omdia: Global smartphone shipments grew by 4% in Q4 25, Apple reigns supreme

Global smartphone shipments recorded 4% growth in Q4, 2025, as the market was able to absorb rising component costs. According to preliminary data shared by Omdia, Apple was the runaway leader in terms of shipments and reached a record 25% market share. That means 1 in every 4 phones shipped in the last three months of 2025 was an iPhone. That’s not particularly surprising as demand for the iPhone 17 series has remained strong since its launch i…

Global smartphone shipments rise 4% in Q4 2025, led by Apple

Global smartphone shipments increased 4% YoY in the fourth quarter of 2025, supported by seasonal demand and tighter inventory management, according to new data from market research firm Omdia. Growth was concentrated among the largest vendors, while rising component costs began to weigh on parts of the market.

Smartphone Market Bounces Back: Apple Leads, Samsung Hot on Its Heels – channelnews

The global smartphone market has posted a modest but meaningful recovery, growing 4% year-on-year in the December quarter of 2025, according to new figures from analyst firm Omdia. The rebound was driven by seasonal holiday demand and tighter inventory management across the industry, even as rising component costs began to bite into margins for some manufacturers. Apple emerged as the clear winner for the quarter, claiming a 25% global market sha

Global smartphone market grows 4% in Q4 2025 as Apple takes top spot

The global smartphone market returned to growth in the final quarter of 2025, according to new research from Omdia. Shipments rose 4 percent year over year, supported by the usual seasonal demand and tighter inventory control, although rising component costs began to pressure some vendors, making the market environment uneven. Omdia's data shows that growth in the quarter was concentrated among the largest manufacturers across several regions. A…

Apple Led Market as Global Smartphone Shipments Rose 2.3 Percent YoY in Q4 2025 Despite Growing Memory Shortage: IDC

According to IDC's latest report, the global smartphone shipments increased 2.3 percent YoY to 336.3 million units in the fourth quarter of last year. Apple led the chart with 81.3 million units shipped. The iPhone maker grabbed 24.2 percent global market share. Samsung came in the second spot. Xiaomi, Vivo and Oppo came in the top third, fourth and fifth positions, respectively.