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Apple to Host ‘Pro and Tell’ Event on Oct. 28 in LA

The company is expected to show a first touchscreen MacBook Pro, plus updated iPad mini and iMac models, at the hands-on media event.

  • On October 28, Apple will host a product event in Los Angeles dubbed "Pro and Tell" by SVP Marketing Greg Joswiak, inviting media to an in-person experience at 10 a.m. PT.
  • This marks Apple's second event this month, following the "Welcome home" product launch held October 13 in New York City featuring HomeView, HomePod mini 2, and Apple TV 4K.
  • Rumors suggest the showcase will unveil 14-inch and 16-inch touchscreen MacBook Pro models with OLED displays, alongside a revamped iPad mini with OLED screen and M6-powered Macs.
  • Expected devices will feature a Dynamic Island for the first time, a relocated FaceTime camera, and a "revamped speaker system," while being "significantly lighter" than current models.
  • The "Pro and Tell" event will likely feature Apple's first touchscreen Mac, marking a significant shift in the product strategy for the Pro lineup.
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Lean Right

Apple is preparing an event titled Pro and Tell on October 28, 2026. Various tech media are guessing that Apple might release the latest MacBook Pro.

Lean Right

Apple will present a new low-end MacBook Pro, a renewed iMac and an iPad mini at its event in late October.

·Mexico
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Lean Left

MacBook Pro is expected with a touch screen.

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Lean Right

Apple has scheduled for October 28th the presentation of one more news slot, which should include the first MacBook Pro with OLED screen and touchscreen, new Mac entry range and a renewed iPad mini. Apple has confirmed for Wednesday, October 28th, the launch that gives continuity to the ad "Welcome [...]

·Lisboa, Portugal
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Techish broke the news on Thursday, October 15, 2026.
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