Android Brands Struggle in Europe Amidst RAMageddon, with Apple Catching Up
6 Articles
6 Articles
Android brands struggle in Europe amidst RAMageddon, with Apple catching up
While Apple absolutely dominates the US market, Europe is much more diverse in terms of smartphone market share. According to a new report, Android brands are struggling in Europe amid the RAM pricing crisis, and Apple isn’t missing the opportunity.
The figures show it: the mobile market in general suffers from price increases, Apple and Samsung survive
Samsung ties Apple for the top spot in Europe’s smartphone market
Counterpoint Research has published an analysis of the European smartphone market in Q2 2026. According to it, Samsung had a 34% market share, putting it jointly in first place with Apple, which has the same market share. Thatâs despite the smartphone market shrinking 10% YoY overall. Samsung was the number one smartphone brand in Europe during the same period last year too. However, in Q2 2025, the South Korean tech giant had a 31% market sh…
The European smartphone market has just signed its worst second quarter in three years. As sales decline, Apple is making a breakthrough that allows it to return exactly to Samsung's level.
Rising costs and inflation are holding back consumers. Apple remains the sole beacon in a sharply shrinking market. - on macitynet.it Apple holds 34% of the European smartphone market.
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