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Apple Glasses Now Rumored to Follow Rare Strategy for Launch

Apple aims to launch new smart glasses next year with AI, voice controls, and health tracking to rival Meta’s Ray-Ban, accelerating development from an initial 2027 target.

  • Apple is accelerating the development of its smart glasses, aiming to unveil the N50 model as soon as 2026 with release planned for 2027.
  • This shift follows Apple’s decision to pause the lighter Vision Pro headset and reallocate staff to prioritize smart glasses development.
  • The N50 glasses will connect to iPhones without a display, while Apple also develops AR glasses with displays to compete with Meta’s Ray-Ban Display.
  • Meta’s Ray-Ban Meta smart glasses have sold millions, pricing their display model at $799, highlighting a growing market for affordable AI eyewear.
  • Apple’s renewed focus on smart glasses suggests an effort to catch up with competitors and maintain leadership in future personal computing devices.
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Apple seems to have taken a turn in its priorities and now seeks to focus on developing its own smart glasses to compete with goal

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Instead of a cheap Vision Pro helmet.

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Presse-citron broke the news in on Thursday, October 2, 2025.
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