US EditionApple’s Siri Chief Calls AI Delays Ugly and Embarrassing, Promises Fixes
- Apple's Siri division held an all-hands meeting to address employee frustration over repeated delays of key AI-powered enhancements initially expected in early 2024, with a target to roll out improvements in iOS 19.
- These delays are attributed to performance issues, with the features working properly only two-thirds to 80% of the time, leading to a top executive labeling the situation as "ugly" and acknowledging that the advanced features of Siri are "taking longer than expected".
- Apple's marketing team promoted upcoming Siri features prematurely, exacerbating the situation, as the features were not ready for launch.
- Senior director Robby Walker stated that the features only worked properly two-thirds to 80% of the time and warned that even the iOS 19 timeline is uncertain, adding, "This was not one of those situations where we get to show people our plan after it's done," and "doesn't mean that we're shipping then."
- These setbacks highlight Apple's challenges in the AI space as competitors like OpenAI, Google, Amazon, and Microsoft are advancing rapidly, contributing to a 12.45% stock decline year-to-date, and leading Morgan Stanley to cut its price target from $275 to $252.
106 Articles
106 Articles
The world's most valuable tech company has a problem it can't easily solve.
Analysis by Lisa Eadicicco, CNN When Apple unveiled its newest version of Siri last June, the company said it marked “the dawn of a new era” for the 13-year-old digital assistant. It demonstrated how the virtual assistant would be able to collate a user’s emails, text messages, and real-time flight data to answer complex questions, such as “When does my mom’s flight land?” followed by a question about lunch plans. It turns out that vision is fur…
The world’s most valuable tech company has a problem it can’t easily solve
When Apple unveiled its revamped Siri last June, the company called it “the start of a new era” for the 13-year-old digital helper. It demonstrated how the virtual assistant would be able to cross-reference a user’s emails, texts and real-time flight data to answer complex questions, such as “When is my mom’s flight landing?” followed by “What’s our lunch plan?”
Apple’s Siri boss admits to ‘ugly’ and embarassing AI delays during all-hands meeting: report
A top Apple executive got candid about the company's "ugly" delay of a planned AI overhaul of its Siri digital assistant – and acknowledged that members of the team responsible for the snafu "might be feeling embarrassed."
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