US Edition13 Articles
13 Articles
Apple and Samsung are no longer joking around. In India, Xiaomi has launched an advertising offensive against the two smartphone giants, aiming to position itself as the high-end troublemaker. But the Chinese manufacturer's comparative ads have greatly displeased the two rivals, who have filed legal action.
Apple and Samsung have issued notices to Xiaomi in India, accusing the manufacturer of an advertising campaign that directly compares its products with those of its rivals. The two tech giants call these ads denigrating comparisons and threaten Xiaomi with legal action. Advertisements that disturb Apple and Samsung [...] Read more... Follow iPhoneAddict.fr on Facebook, and follow us on Twitter Don't forget to download our free iAddict app for iP…
Xiaomi gets on Samsung and Apple's nerves, receives threats of legal action
Companies are known for taking jabs at their competitors' products in their ads, and their competitors usually take it on the chin, but it's not uncommon such advertising strategies to cause legal troubles. That may be what Xiaomi is looking at, considering as both Samsung and Apple have threatened it with legal action in India over ads they find to be “disparaging.” Samsung and Apple are not happy with its ads A report indicates that Samsung…
In India, it appears that there is currently a solid dispute between three major smartphone manufacturers. Samsung and Apple are supposed to overtake Xiaomi with injunctions because the Chinese manufacturer advertises with false information for its smartphones. (Continue reading)
Apple And Samsung Are Taking Legal Action Against Xiaomi’s Ads: Here’s Why
A new advertising battle is brewing in the smartphone world. Reports suggest that Apple and Samsung have both sent legal notices to Xiaomi after the Chinese brand rolled out a series of ads that didn’t just promote its own phone, but openly mocked rival flagships. The timing couldn’t be more dramatic, with all three companies preparing for major product launches in September. What Sparked the Fight Xiaomi recently went big with newspaper ads for…
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