Apple Revamps How You Buy a Mac Online

Apple redesigns its Mac buying experience with a new build-to-order configurator

It's a notable departure from Apple's long-standing sales formula. Historically, Mac models were divided into several predefined versions, such as base, mid-tier, and maxed-out. Those bundles helped Apple keep inventory predictable while giving customers an easy pricing ladder to climb. The downside was a kind of hidden complexity: specifications could...Read Entire Article

Apple's online store now lets you build a new Mac exactly the way you want

You can now choose each spec for your new Mac purchase when buying on Apple's website.

Online Apple Store makes buying a Mac more like buying an iPhone

Apple has quietly updated the way that users buy and configure Macs on the online Apple Store, giving customers a process that's closer to buying an iPhone or iPad.The new process of buying a Mac from Apple is similar to that of an iPhone or iPadThe online Apple Store guides users through configuring their new hardware before purchasing it, with some variation in the methodology depending on the product. In a very quiet change to the website, Ap…

Apple revamps how you buy a Mac online

Apple has updated its website with changes to the checkout flow when buying a new Mac. Previously, the Apple Online...

Apple Changes How You Order a Mac

Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac...

Apple’s New Build-To-Order Mac Store Spells Bad News For Local Retailers – channelnews

Apple has overhauled the way you can buy Macs online and the change is bad news for retailers that rely on selling preconfigured Apple PCs. The company has updated its online Apple Store so customers now build a Mac step by step, much like configuring an iPhone. Instead of choosing from a shortlist of base models, buyers are guided through selecting every major component themselves, including chip, memory, storage, display, colour and even the p…