US EditionApple promised a ‘big week’ of launches. Here’s what it delivered
5 Articles
5 Articles
While Apple's big ads are often booked in the fall, the brand has chosen to upset its calendar this year. For several days, the company has multiplied the revelations, presenting a series of new products covering almost its entire range. Laptops, more accessible smartphone, new home chips and professional screens: this wave of announcements [...]
Apple’s ‘big week’ launches pair of $599 devices
NEW YORK — Apple CEO Tim Cook promised a “big week” of product announcements has seen the introduction of a new budget-friendly iPhone trim, an entry-level MacBook tier, updated iPad Air models, refreshed monitors and higher-end chipsets. All of which…
Apple Executive Director Tim Cook promised a “big week” of new product ads, which has included the presentation of a new, more affordable iPhone, a basic-level MacBook, updated iPad Air models, new top-end monitors and chipsets. All this was released Wednesday at media events in New York, London and Shanghai.
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