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Apple Drops New AirTag. See What’s Different.

Apple's new AirTag offers double the hearing range and unique Bluetooth IDs to prevent unwanted tracking, with pricing unchanged at $29 each or $99 for a 4-pack.

  • On Jan. 26, 2026, Apple announced a second-generation AirTag available for order that will ship later this week, with pricing unchanged at $29 for one and $99 for a four-pack.
  • To sharpen locating and privacy, Apple added a second-generation Ultra Wideband chip and said the update includes industry-first protections like frequently changing Bluetooth identifiers and cross-platform alerts.
  • Precision Finding now offers 50% increased range and uses visual, audio and haptic feedback, while the updated speaker is 50% louder for easier location.
  • The AirTag operates within the Find My network without an internet connection, passively linking to internet-connected Apple devices, and Apple says Find My communications use end-to-end encryption.
  • The new UWB chip matches technology in the iPhone 17 line and Apple Watch Series 11, while previous-generation AirTag four-packs remain available online for $69.99, possibly affecting upgrades.
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Apple has released the second generation of its AirTag tracking chip. What makes the new device better than its predecessor?

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MacRumors broke the news in United States on Monday, January 26, 2026.
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