Apple may transition to a staggered release schedule with iPhone 18 lineup: report
- Apple plans to change its iPhone release strategy starting in 2026 by launching premium iPhone 18 models in fall and standard models in spring, spreading launches across two seasons.
- This adjustment responds to stagnant iPhone sales and smaller year-over-year upgrades as Apple aims to rejuvenate demand amid uncertainty about the iPhone 17 Air’s success.
- The iPhone 18 Pro, Pro Max, Air, and Apple’s inaugural foldable iPhone are set to debut in fall 2026, with the more affordable iPhone 18 and iPhone 18e models scheduled for release the following spring in 2027.
- Apple will manufacture premium models primarily in China and budget models in India to reduce reliance on Chinese production and avoid tariffs, with India trials planned for spring releases.
- This staggered launch aims to streamline manufacturing by employing fewer workers at once and may help Apple manage a larger six-model lineup more effectively while potentially boosting sales.
27 Articles
27 Articles
Apple might not release the iPhone 18 until 2027
Macworld Things will look slightly different when the iPhone 17 is unveiled in September. The rear camera designs will ditch the square corner array for the first time in years. The Pro models will be thicker than ever. And the iPhone 17 Air will usher in a new, tremendously thin model. But according to a new report, this year’s launch is just the beginning of the changes. As reported by The Information, which has a very strong track record wit…
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