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Apple Pivots to Third-Party BNPL Partners After Pay Later Shutdown
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Apple Pivots to Third-Party BNPL Partners After Pay Later Shutdown
Table of contentsStrategic Shift Toward Partnership ModelEnhanced User Experience Through Wallet IntegrationStrategic Timing and Market PositioningIndustry Context and Consumer Protection Concerns Strategic Shift Toward Partnership Model Apple has executed a calculated retreat from the buy now, pay later (BNPL) space following the 2024 shutdown of its proprietary Apple Pay Later service. The tech giant’s brief foray into consumer lending proved …
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