Apple paying 400% more for iPhone 18 Pro memory, says TrendForce
TrendForce says Apple may absorb some costs as iPhone 18 memory prices rise nearly 400% for the 256GB Pro model.
- On Thursday, TrendForce released a report indicating Apple faces significantly higher memory costs for the upcoming Pro and Ultra models, with starting prices expected between $2,099 and $2,299.
- Memory costs for the 256GB Pro model are expected to be nearly 400% higher than last year, as ongoing RAM shortage and hardware costs pressure Apple's BOM significantly.
- TrendForce predicts the Ultra model could cost up to $3,000 at the top-end configuration, though the firm said Apple may absorb some costs to keep pricing "relatively moderate."
- With the "Surprise and Shine" event days away, Apple is increasingly looking to Services revenue to offset higher hardware manufacturing costs rather than passing full impact to customers.
- Consumers should not expect major performance upgrades, as Apple focuses on power efficiency, improved chip cooling, and AI features instead of hardware changes for the upcoming lineup.
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iPhone 18 Pro Memory Costs Set to Soar 400%: Here’s What Could Happen Next
Apple raised prices on some products in June amid mounting cost pressures. The company said it had delayed the increases for as long as possible. Apple may see a significant rise in the cost of memory components for the upcoming iPhone 18 Pro. The increase has been highlighted in a new analysis from market research firm TrendForce.
Apple is facing 400% RAM price surge ahead of iPhone 18 Pro launch, report says
Apple is expected to launch the iPhone 18 Pro series next week. Days before the September 9 Apple event, a new report has claimed that the company is facing up to 400 per cent higher costs for RAM.
The cost of the iPhone 18 Pro's memory is expected to jump nearly 400 percent compared to last year.
Apple paying 400% more for iPhone 18 Pro memory, says TrendForce
A new market intelligence report suggests that Apple will be paying four times more for iPhone 18 Pro memory than it did for last year’s model. TrendForce says that Apple won’t be passing on the full impact to customers, and will be increasingly looking to Services revenue to offset higher hardware manufacturing costs … more…
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- 43% of the sources are Center, 43% of the sources lean Right
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