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Apple Pay saw limited World Cup presence despite widespread use, report finds
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Apple Pay saw limited World Cup presence despite widespread use, report finds
Apple Pay played a relatively small but practical role during this year’s FIFA World Cup, with new research suggesting the service was most commonly associated with cashless payments at fan venues rather than major sponsorships or marketing campaigns. According to a report from Electronic Payments International, citing research from media intelligence company CARMA, Apple Pay had the smallest overall media and social media presence compared to M…
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