Apple Music's New Look Officially Announced
Apple Music’s new identity uses a mnemonic and ripple-based visuals to create a distinct sonic brand, with rollout starting this week.
- Apple officially launched a rebrand for Apple Music today, introducing a new logo and wordmark designed to be "made by sound."
- TBWA\Media Arts Lab created the rebrand, collaborating with British producer Fred Again and Nest Acoustics to develop the brand's new audiovisual signature, or mnemonic.
- The team played music through a transducer in a bath of mineral oil, filming the resulting ripples to inform the new visual design.
- Users will see the refreshed Apple Music identity roll out across platforms this week, including an updated app icon and wordmark with the final iOS 27.2 release.
- Puck reported earlier this week that Jay-Z is set to headline the Apple Music-sponsored Super Bowl 61 halftime show, though the NFL, Apple, and Roc Nation have yet to confirm.
16 Articles
16 Articles
Apple Music debuts brand identity and the most visible change is in the logo. Apple’s streaming service leaves behind the clean and minimalist label of its previous image by a few small letters of thick stroke, and accompanies it with a sound signature of its own. Thick letters for a brand that does not ... Continue reading "The new Apple Music logo has been recorded with music, oil and a camera"
Apple Music Unveils Major Rebrand With New Logo and Sound Signature | 📲 LatestLY
Apple Music has officially launched a significant rebrand today, introducing a striking new logo, an updated wordmark, and a unique sound identity, with the visuals literally shaped by an original composition from Fred again.. and NEST Acoustics. The new monochrome app icon and Liquid Glass-inspired design will roll out globally with iOS 27.2 and macOS 27.2. 📲 Apple Music Unveils Major Rebrand With New Logo and Sound Signature.
Apple Music's New Look Officially Announced
Following the introduction of a new Apple Music logo and app icon earlier this month, Apple today officially introduced Apple Music's new brand identity. In a YouTube video shared today, Apple said the new Apple Music visuals were "made by sound." More specifically, Apple said it played a sound through a container of water, resulting in the liquid moving at the frequency of the notes. Apple Music brand elements were placed behind the vibrating w…
Apple Music has just unveiled its new brand image, with a new logo and a new icon
Apple Music has a new logo
Apple is officially launching a rebrand of Apple Music. Following the appearance of a redesigned wordmark in a video and an updated app icon in an iOS 27.2 beta, Apple introduced the new "identity" for Apple Music today. There's a new logo, the updated wordmark, and a new sound composed by British producer Fred Again […]
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