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Apple Maps Could Include Ads Starting Next Year, Report Says
- On Sunday, Bloomberg's Mark Gurman reported Apple is moving ahead with plans to put ads in Apple Maps as early as next year, signaling a broader iPhone advertising push.
- Having started a few years ago, Apple's advertising efforts now extend across iPhone apps as part of a wider plan to bolster its Services division.
- The plan would place ads in the Maps search bar, letting businesses pay to be `featured more prominently` while using AI to keep suggestions `relevant and useful` with a cleaner interface.
- Consumers may push back as Gurman warns iPhone owners resent more ads on paid devices, citing Apple Wallet push notifications for the F1 movie a few months ago and a recent iPhone 17 Pro Apple Music trial prompt.
- Historically ad-free, first-party Apple apps have steadily added ads, and Apple adopting Google Maps’ model signals a shift toward greater Services monetization.
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19 Articles
Coverage Details
Total News Sources19
Leaning Left2Leaning Right0Center4Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 33%
C 67%
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