US EditionApple Maps Reportedly Introducing Ads Soon, Here's What to Expect
Apple Maps will add sponsored business ads similar to Google Maps, aiming to increase services revenue which currently hits $100 billion annually.
- Apple Inc. is preparing to announce the introduction of ads in Apple Maps, with an announcement possible this month and ads expected to appear later this summer on iPhones and other devices.
- Advertising has been reportedly destined for Maps for quite some time, with this idea floating around since last year and rumors extending back to 2022.
- Bloomberg reporter Mark Gurman says the system will work similar to Google Maps by "allowing retailers and brands to bid for ad slots against search queries," functioning much like search ads in the App Store.
- The services division, which generates $100 billion annually and accounts for around 25 percent of total revenue, stands to benefit from this ad revenue expansion.
- Apple has yet to comment on the matter, though recent Maps upgrades including natural language search with Apple Intelligence suggest the platform is being positioned for broader monetization.
16 Articles
16 Articles
Apple will reportedly start stuffing ads into the Maps app
Apple is reportedly planning on inserting ads into the Maps app, according to Bloomberg's Mark Gurman. An announcement could come as soon as this month, with the ads themselves appearing on iPhones this summer. This will likely work similarly to ads in Google Maps and Yelp, which lets retailers and brands bid for coverage with particular search queries. I've personally never found the ads in Google Maps to be that annoying, so let's hope Apple's…
bigstock Apple could activate ads within Apple Maps this summer as part of a strategy to strengthen its digital services business, a division that in recent years has become one of the most relevant growth pillars for the company. The possible incorporation of sponsored spaces into the map system would mark a major change in the way the company monetizes its ecosystem beyond hardware. According to information disseminated by Bloomberg and its jo…
Ads are coming to Maps because Apple needs to keep growing
Macworld Apple is apparently not yet done degrading its products in the name of making even more money. The $3.7 trillion company needs more services revenue, and so the next core user experience to get ruined by ads is going to be Apple Maps. It was reported last year that Apple was working on plans to bring ads to Maps, and now a new Bloomberg report says the introduction of ads could come as soon as this month. Ads in Apple Maps are said to …
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