US EditionApple Dropped a New iPhone Accessory. The Internet Can’t Decide if It’s Whimsical or a ‘Piece of Cloth’
Apple's iPhone Pocket fabric accessory costs up to $230 and is compatible with nearly all iPhones, prompting widespread online criticism over its simplicity and price.
- On November 11, Apple Inc. unveiled the iPhone Pocket, a limited-edition wearable accessory made with Japanese fashion house Issey Miyake, priced at $149.95 for the short and $229.95 for the long design.
- Using a singular 3D-knitted construction, the accessory fits iPhone models and pocketable items, drawing on a piece of cloth inspiration Apple links to Issey Miyake's pleats.
- Internet users mocked the Pocket as `sock-like` and ridiculed its threadbare look, while Marques Brownlee called it a litmus test for Apple fans; others defended Miyake's luxury appeal and designer demand.
- The short iPhone Pocket appears in eight colors while the long iPhone Pocket comes in three, including sapphire, cinnamon and black, fitting the crossbody phone accessory trend.
- Given Apple's earlier polishing cloth and a $59 strap this year, many online commentators see the Pocket as emblematic of Apple's premium pricing, while observers ask if it will become the Labubu of 2026.
19 Articles
19 Articles
People online are mocking Apple after unveiling a new gadget: an iPhone carrying case. The brand-new "iPhone Pocket" retails for a whopping $230 (approximately €198). "And that for a cut-open sock," critics say, calling the accessory utterly ridiculous.
Customers mock Apple’s $230 iPhone Pocket ‘sock’: ‘Peak brand delusion’
This week the tech giant unveiled its newest accessory -- an iPhone holder made of a simple piece of ribbed material bearing a striking resemblance to a sock and selling for up to $230 that drew shock and guffaws online.
This product, priced between 159 and 249 euros, is considered far too expensive by the Internet users. They were not convinced either by its design or by its usefulness.
Apple again gives what to talk about, but this time not for a new technological device, but for an accessory as simple as controversial. The company presented the “iPhone Pocket”, a woven strap created in collaboration with the renowned Japanese designer Issey Miyake, designed to carry the mobile phone — and some personal items — as if it were a small bag. According to Apple, the product “was born from the idea of creating an additional pocket” …
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