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Apple gives update on the App Store and its key protections
Apple said it blocked $2.2 billion in fraudulent transactions and rejected more than 2 million app submissions in 2025.
Apple disclosed that it prevented over $2.2 billion in potentially fraudulent transactions during 2025, while terminating 193,000 developer accounts over fraud concerns.
Apple's Trust and Safety teams integrate AI throughout the moderation process to detect spam, offensive content, and inauthentic reviews at scale, the company explained.
App Review evaluated more than 9.1 million submissions in 2025, rejecting over 2 million for failing to meet requirements, including 1.2 million new apps and nearly 800,000 updates.
Systems successfully rejected 1.1 billion fraudulent customer account creations and deactivated 40.4 million accounts, while blocking close to 195 million fraudulent ratings and reviews.
The App Store now welcomes over 850 million weekly visitors across 175 storefronts, requiring continuous improvement and innovation to outpace evolving fraud vectors and protect platform integrity.