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18 Articles
Poland probes Apple again over App Tracking Transparency rules
Poland has opened another antitrust investigation into App Tracking Transparency, to determine if Apple misled users about privacy while also creating an advantage over third-party app developers.App Tracking Transparency - Image Credit: AppleThe introduction of App Tracking Transparency in iOS 14.5 was intended as a way to allow users to decide whether to allow app developers to track their activity. While the intention was to increase the user…
With the ATT feature, Apple offers its iOS users to decide for themselves what data they want to share with services. Now, the Polish antitrust authority is investigating whether Apple is penalising other services for personalized advertising.
Apple Faces Polish Antitrust Probe Over App Tracking Transparency
Poland's antitrust regulator is investigating whether Apple is restricting competition in the mobile ads market through its App Tracking Transparency (ATT) framework, reports Reuters. Introduced in April 2021 with the release of iOS 14.5 and iPadOS 14.5, Apple's ATT framework requires that all apps on iPhone and iPad ask for the user's consent before tracking their activity across other apps.
The Polish competition authority has opened an investigation into Apple's App Tracking Transparency (ATT). Cupertino's firm is suspected of promoting its own advertising services at the expense of competition. In the face of growing pressure in Europe, Apple is again threatening to remove this data protection feature, placing users at the centre of a complex regulatory arm.
[Digital Daily Reporter Kim Moon-ki] Polish regulators have launched a full-scale investigation into whether Apple's App Tracking Transparency (ATT) restricts advertising from competitors and benefits its own advertising ecosystem. According to multiple media outlets, including Reuters, on the 25th (local time), the Polish Competition Protection Authority (UOKiK) has launched an antitrust investigation into Apple's App Tracking Transparency (ATT…
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