US EditionApple Cinemas Defends Name Following Trademark Lawsuit
Apple Inc. seeks damages and an injunction against Apple Cinemas, which operates 14 theaters and is expanding nationwide, alleging brand confusion and dilution amid denied trademark applications.
- On August 1, 2025, Apple Inc. filed a lawsuit in Massachusetts federal court against Apple Cinemas, alleging consumer confusion and brand dilution.
- Apple Cinemas, incorporated in 2010, now operates 14 locations with 161 screens, and opened a San Francisco site at 1000 Van Ness Avenue on July 10, 2025.
- The U.S. Patent and Trademark Office denied Apple Cinemas’ trademark bids in 2024, asserting potential confusion with Apple Inc., while the chain says its name reflects regional roots and responds transparently.
- Rejecting confusion claims, the chain said it is committed to defending its brand and has no plans to rebrand, emphasizing its identity as Apple Cinemas.
- With Apple producing movies for its Apple TV+ service since 2019, legal experts say a ruling could reshape brand boundaries in U.S. markets as Apple Cinemas plans further growth.
19 Articles
19 Articles
Apple Cinemas defends name following trademark lawsuit
PROVIDENCE, R.I. (WPRI) — Apple Cinemas is defending its identity after Apple Inc. filed a lawsuit last week accusing the movie theater chain of causing brand confusion and diluting the technology company's trademark. While Apple Cinemas has operated theaters across the United States for more than a decade, its recent plan to open 100 new locations nationwide reportedly prompted Apple to sue parent company Sand Media Corp. for alleged trademark …
Cinema chain hits back over lawsuit filed by Bay Area tech giant
SAN FRANCISCO (KRON) -- A cinema chain that recently opened a location in San Francisco has hit back at a trademark dispute lawsuit levied against it by one of the biggest, richest companies in tech. Apple Cinemas, which opened a location along the Van Ness Corridor at the former AMC Theater last month, responded Monday to a lawsuit filed by Apple Inc. In the initial lawsuit, the Cupertino-based tech giant accused the theater chain of "knowingly…
Apple Cinemas responds to Apple lawsuit
Apple Cinemas, a theater chain not affiliated with Apple, has responded to Apple’s recent lawsuit over alleged trademark infringement, as reported by MacRumors. In its lawsuit, Apple alleged that Apple Cinemas and owner Sand Media have tried to “capitalize on the highly-regarded Apple brand” in connection with an “aggressive nationwide expansion.” “We are committed to defending our brand, our history, and our continued right to operate as Apple …
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