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Apple announces special event for October 28: ‘Pro and tell’

  • On October 28, Apple will host a product event in Los Angeles dubbed "Pro and Tell" by SVP Marketing Greg Joswiak, inviting media to an in-person experience at 10 a.m. PT.
  • This marks Apple's second event this month, following the "Welcome home" product launch held October 13 in New York City featuring HomeView, HomePod mini 2, and Apple TV 4K.
  • Rumors suggest the showcase will unveil 14-inch and 16-inch touchscreen MacBook Pro models with OLED displays, alongside a revamped iPad mini with OLED screen and M6-powered Macs.
  • Expected devices will feature a Dynamic Island for the first time, a relocated FaceTime camera, and a "revamped speaker system," while being "significantly lighter" than current models.
  • The "Pro and Tell" event will likely feature Apple's first touchscreen Mac, marking a significant shift in the product strategy for the Pro lineup.
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9to5Mac broke the news in Cupertino, United States on Monday, October 19, 2026.
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