Apple Aiming to Make Siri 'More Like an Agent' as Soon as Next Year: Report
Bloomberg says Apple is revising Siri’s development process and giving engineers more time to build features as rivals push ahead with agentic AI.
- Apple CEO John Ternus pressured SVP Craig Federighi to "accelerate the company's road map and move quickly beyond merely making necessary improvements to Siri," according to Bloomberg's Mark Gurman.
- Ternus is frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors, following recent industry moves by Meta and SpaceXSI to implement agentic AI interfaces that perform tasks autonomously.
- Apple is experimenting with a new development pipeline, giving engineers 50% more time for "coding, exploration and feature development" while reducing integration time within operating system cycles.
- Siri AI lead Mike Rockwell is considering stepping down next year, with Google veteran Amar Subramanya and Federighi deputy Sebastien Marineau identified as potential successors for his responsibilities.
- Apple plans to debut a proactive version of Siri as soon as next year, enabling the assistant to track goals and pursue objectives without requiring user initiation for every individual step.
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Siri will have a very quick change of focus according to Mark Gurman, it will start acting as an AI agent next year
Apple is developing its own voice assistant to be more able to carry out tasks independently, by understanding user demands and implementing a series of steps within applications, rather than merely answering questions and responding to direct orders.
iOS 28 Could Bring Biggest Siri AI Upgrade Yet As Apple Rethinks Software Development
Apple is reportedly developing agentic Siri AI features for iOS 28 and changing its software development process ahead of the update. Apple reportedly wants Siri to evolve from a basic AI assistant into a more autonomous tool capable of handling complex tasks.
Apple CEO John Turners: Improving Siri Alone Is Insufficient... Must Accelerate AI Technology Development. Prioritizing Strengthening AI's App Manipulation Capabilities. Apple CEO John Turners has ordered the company to accelerate the development of artificial intelligence (AI) technology. Going beyond simply improving the voice AI assistant Siri, the goal is to [act on behalf of] users
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