Apple aiming to make Siri 'more like an agent' as soon as next year: report
- Apple CEO John Ternus pressured SVP Craig Federighi to "accelerate the company's road map and move quickly beyond merely making necessary improvements to Siri," according to Bloomberg's Mark Gurman.
- Ternus is frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors, following recent industry moves by Meta and SpaceXSI to implement agentic AI interfaces that perform tasks autonomously.
- Apple is experimenting with a new development pipeline, giving engineers 50% more time for "coding, exploration and feature development" while reducing integration time within operating system cycles.
- Siri AI lead Mike Rockwell is considering stepping down next year, with Google veteran Amar Subramanya and Federighi deputy Sebastien Marineau identified as potential successors for his responsibilities.
- Apple plans to debut a proactive version of Siri as soon as next year, enabling the assistant to track goals and pursue objectives without requiring user initiation for every individual step.
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Bloomberg's Mark Gurman says CEO John Ternus is pressuring AI czar Craig Federighi to accelerate the Siri roadmap and deliver a powerful AI agent that can compete with OpenAI's Dots or Meta's Muse. While Federighi has delivered a functional version of Siri AI on an incredibly short timeline, the company has no illusions that it's […]
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