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Apple revamps EU App Store terms to avert more fines

EUROPEAN UNION, JUN 26 – Apple introduces a unified EU App Store model with new fees including a 5% Core Technology Commission to comply with the Digital Markets Act and avoid further €500 million fines.

  • Apple announced updates to its developer policies to comply with the EU's Digital Markets Act and avoid further fines.
  • The new policies allow EU app developers to link to alternative payment methods outside the App Store and promote offers across all channels.
  • Epic Games CEO Tim Sweeney criticized Apple's changes as 'malicious compliance' that still restricts fair competition.
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The changes were introduced after a fine imposed by the European Commission on the company in April this year for violating the provisions of the Digital Markets Law.

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Bloomberg broke the news in New York, United States on Wednesday, June 25, 2025.
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