Epic’s Win Over Apple Could Cost $4 Billion In App Store Revenue, Analyst Claims - AppleMagazine

Epic’s Win Over Apple Could Cost $4 Billion In App Store Revenue, Analyst Claims - AppleMagazine

The Epic vs. Apple saga, which began in 2020 when Epic introduced an alternative payment system in Fortnite to bypass Apple’s 30% commission, has forced major changes to App Store policies. A 2021 court ruling, upheld in 2025, mandated that Apple allow developers to link to external payment platforms for in-app purchases, giving users a choice between Apple’s system and third-party options. This antisteering ruling, combined with global regulati…

Bloomberg suggests that Apple could lose more than $4 billion a year for the benefit of game developers due to global regulations against anti-steering (blocking links to external purchases), estimates that still seem to be based on somewhat fragile assumptions. Certainly, new European regulations (and other [...] Read more... Follow iPhoneAddict.fr on Facebook, and follow us on Twitter Don't forget to download our free iAddict app for iPhone an…