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AP Top 25: No. 12 Texas Tech’s Joey McGuire Says His Team’s Ascent Is Fueled by Love, Not Money

The Texas Tech Red Raiders lead the Big 12 with a 4-0 record and a 163-point margin, driven by passion and teamwork rather than highest spending levels, coach Joey McGuire said.

  • Texas Tech, ranked No. 12, won 34-10 at Utah on September 20, improving to 4-0 overall and 1-0 in the Big 12 Conference.
  • The team began the season as one of the top contenders in the Big 12 and invested $28 million in NIL agreements—an amount surpassed only by Texas—prompting discussions about whether they are attempting to secure a championship through financial means.
  • Coach Joey McGuire and linebacker Jacob Rodriguez emphasized that despite the NIL spending, the team’s success stems from strong unity and mutual care.
  • McGuire emphasized the strong bond and mutual support within the football team, while Rodriguez noted that players choose Texas Tech for various reasons, including loyalty to Coach McGuire or financial incentives.
  • This victory bolstered fans' optimism about securing a conference title and earning a spot in the College Football Playoff, with NIL investments potentially playing a key role in Texas Tech reaching the Big 12 title game for the inaugural occasion.
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29 Articles

Helena Independent RecordHelena Independent Record
+16 Reposted by 16 other sources
Center

Top 25: No. 12 Texas Tech's Joey McGuire says his team's ascent fueled by love, not money

Texas Tech coach Joey McGuire says he and his players know they've been derided presumably for trying to buy a championship by lavishing NIL riches.

·Helena, United States
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Associated Press NewsAssociated Press News
+6 Reposted by 6 other sources
Lean Left

AP Top 25: No. 12 Texas Tech's Joey McGuire says his team's ascent is fueled by love, not money

Texas Tech coach Joey McGuire says he and his players know they’ve been derided presumably for trying to buy a championship by lavishing NIL riches among one of the nation’s highest-rated transfer classes.

·United States
Read Full Article
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Associated Press News broke the news in United States on Monday, September 22, 2025.
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