US EditionAnthropic Buys Super Bowl Ads to Slap OpenAI for Selling ...
Anthropic airs a Super Bowl ad criticizing OpenAI’s plan to introduce ads in ChatGPT, promoting Claude as an ad-free alternative amid rising AI infrastructure costs.
- On Sunday, Anthropic bought Super Bowl airtime to run a 30-second spot attacking OpenAI's ad plans for ChatGPT, spending millions for NBC placement and access to 120 million viewers.
- OpenAI's signalling of ads in free tiers has prompted Anthropic to position Claude, Anthropic's chatbot, as an ad-free alternative as both firms race to go public this year.
- The ad shows a gym scene in which a chatbot interrupts to pitch products featuring a scrawny twenty-something doing pull-ups and the punchline `Ads are coming to AI`, closing by contrasting Claude's ad-free promise in Anthropic's first Super Bowl campaign.
- OpenAI's CEO, Sam Altman, pushed back by calling Anthropic's ad `deceptive` on X and said the portrayal was `clearly dishonest`, while ad-measurement firms reported negative reactions.
- Ad industry experts note the rivalry is a brand signalling fight that benefits both Claude and ChatGPT as they race to go public this year, attracting investor attention.
12 Articles
12 Articles
Anthropic spent millions on Super Bowl ads to roast OpenAI
Everyone knows Super Bowl commercials are expensive, bombastic, and designed to be talked about. What we didn’texpect was an AI startup using the biggest ad stage of the year to throw shade at a rival’s advertising strategy. That’s exactly what Anthropic has done. The company bought Super Bowl airtime to broadcast a simple message: “Ads are coming to AI, but not to Claude.” Its ads depict a chatbot spitting product pitches mid-conversation, endi…
Super Bowl Ads Are First Shot in New AI War
As the Seattle Seahawks and New England Patriots tweak last-minute game plans, two AI behemoths are clashing publicly with competing commercials during Sunday's Super Bowl. Anthropic, which vows to build AI to "serve humanity’s long-term well-being," unveiled a series of spots on Wednesday,…
Anthropic, OpenAI rivalry spills into new Super Bowl ads as both fight to win over AI users
AgenciesThe two artificial intelligence startups behind rival chatbots ChatGPT and Claude are bracing for an existential showdown this year as both need to prove they can grow a business that will make more money than they’re losing.The fiercest competition between the two AI developers, along with bigger companies like Google, is a race to win over corporate leaders looking to adopt AI tools to boost workplace productivity. The rivalry is also …
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