After 25 years at Dr Reddy’s Laboratories in Hyderabad, Annapureddy Prakash Reddy returned to his farming roots in Guntur, Andhra Pradesh, aiming to make agriculture profitable without relying on chemical fertilisers and pesticides.
Today, his four-acre moringa farm is built around a four-point strategy: grow for the high-value leaf market, keep input costs low through organic farming, convert the leaves into powder and sell directly to consumer…
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