IPL 2025: Not Alia Bhatt or Janhvi Kapoor, Ananya Panday surges ahead as queen bee of advertisements
5 Articles
5 Articles


Ananya Panday tops IPL 2025 celebrity endorsement charts!
In a major recognition of her rising influence, film actor Ananya Panday has emerged as the most visible face on television during the first 37 matches of IPL 2025, according to the latest TAM Sports report on celebrity endorsements. With a 9% share of all celebrity-endorsed ad volumes, Ananya leads it this season, becoming the go-to face for advertisers during one of India’s most commercially impactful sporting events.
Ananya Panday takes the lead in celebrity endorsements during IPL 18: Report
The 18th edition of the Indian Premier League (IPL) has seen an interesting shift in the world of celebrity endorsements, with film actress Ananya Panday emerging as the most popular endorser. This article delves into the key trends observed in IPL 18, based on data from TAM Sports, covering ad volumes, celebrity endorsements, and sector-wise distribution. Growth in Celebrity-Endorsed Ads The 18th edition of IPL saw a 2% increase in the volume s…
Ananya Panday tops celebrity endorsements in IPL 2025; 61% of ads feature stars
New Delhi: The 18th edition of the Indian Premier League (IPL) saw a modest 2% rise in ad volumes featuring celebrities, with film actor Ananya Panday emerging as the most visible face on television during the first 37 matches, according to the latest TAM Sports report on celebrity endorsements this IPL season. Celebrity-endorsed advertisements continued to dominate live match broadcasts, accounting for 61% of total ad volumes, unchanged from IP…
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