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After Musk tirade, X faces prospect of more advertisers fleeing

  • Social media company X is facing the prospect of more advertisers leaving after Elon Musk's endorsement of an antisemitic post led to brands like Walt Disney and Warner Bros. Discovery suspending advertising on the platform.
  • The decline in ad spending on X in the US, as well as a decrease in monthly active users since Musk acquired Twitter, could be detrimental to the company's revenue.
  • Ad industry experts suggest that X's subscription efforts may need to play a bigger role in generating revenue to offset the potential loss of advertisers.
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