Published 3 years ago • loading... • Updated 3 years ago
After Musk tirade, X faces prospect of more advertisers fleeing
Social media company X is facing the prospect of more advertisers leaving after Elon Musk's endorsement of an antisemitic post led to brands like Walt Disney and Warner Bros. Discovery suspending advertising on the platform.
The decline in ad spending on X in the US, as well as a decrease in monthly active users since Musk acquired Twitter, could be detrimental to the company's revenue.
Ad industry experts suggest that X's subscription efforts may need to play a bigger role in generating revenue to offset the potential loss of advertisers.