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World-First Crackdown Targets Coles, Woolies
The law gives the Australian Competition and Consumer Commission power to police excessive pricing, but undefined profit margins may make cases hard to prove.
Starting July 1, 2026, Australia will launch the world's first ban on supermarket price-gouging, targeting Coles and Woolworths under enforcement by the Australian Competition and Consumer Commission .
Designed to capture only Coles and Woolworths, the prohibition applies to 'very large retailers' with over $30 billion in revenue, following widespread dissatisfaction with grocery prices last year.
Regulators will assess if pricing is 'significantly excessive' relative to cost of supply plus a 'reasonable' margin, with the ACCC prioritizing monitoring based on consumer reports and pricing data.
Coles and Woolworths expressed concerns regarding the lack of a clear definition for 'excessive price,' emphasizing that compliance adds operational costs while global competitors remain exempt.
ACCC Acting Chair Catriona Lowe stated the watchdog will focus on products where pricing harms consumers most, intending to use the law as a deterrent and publishing regular updates.