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World-First Crackdown Targets Coles, Woolies

The law gives the Australian Competition and Consumer Commission power to police excessive pricing, but undefined profit margins may make cases hard to prove.

  • Starting July 1, 2026, Australia will launch the world's first ban on supermarket price-gouging, targeting Coles and Woolworths under enforcement by the Australian Competition and Consumer Commission .
  • Designed to capture only Coles and Woolworths, the prohibition applies to 'very large retailers' with over $30 billion in revenue, following widespread dissatisfaction with grocery prices last year.
  • Regulators will assess if pricing is 'significantly excessive' relative to cost of supply plus a 'reasonable' margin, with the ACCC prioritizing monitoring based on consumer reports and pricing data.
  • Coles and Woolworths expressed concerns regarding the lack of a clear definition for 'excessive price,' emphasizing that compliance adds operational costs while global competitors remain exempt.
  • ACCC Acting Chair Catriona Lowe stated the watchdog will focus on products where pricing harms consumers most, intending to use the law as a deterrent and publishing regular updates.
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Inside FMCG broke the news on Thursday, June 25, 2026.
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