Analysis-Starbucks CEO Niccol brought back customers, investors want margins next
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6 Articles
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Starbucks Revives Sales Under Brian Niccol, but Profit Growth Remains the Next Test
Starbucks has reversed a prolonged sales decline under CEO Brian Niccol, with comparable sales rising 7.9% for a fourth straight quarter. But the turnaround has come with higher costs and weaker margins, leaving investors focused on whether stronger customer traffic can eventually produce sustainable profitability.
Brian Niccol's first two years ahead of the Starbucks cafes were a relative success, since the focus on shop improvements and marketing brought customers back to the world's largest coffee shop network. The restructuring strategy – Back to Starbucks – however raised costs and pushed the margins. For Niccol, who completes two years as CEO this Wednesday, the next two years will be able to determine whether he will be able to turn this recovery in…
Analysis-Starbucks CEO Niccol brought back customers, investors want margins next
By Waylon Cunningham NEW YORK, Sept 9 (Reuters) - Brian Niccol's first two years at the helm of Starbucks have been a qualified success as his focus on store improvements and marketing has brought customers back to the world's largest coffeehouse chain...
The brand's restructuring strategy invested at least US$ 500 million in human resources as part of the reorganization; result of the 3rd sort was 12.9%
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