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ANALYSIS Parallel universe: how Agentic Commerce reframes retail media - InternetRetailing
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ANALYSIS Parallel universe: how Agentic Commerce reframes retail media - InternetRetailing
Following hot on the heels of OpenAI launching Instant Checkout – a payment platform that allows ChatGPT users to buy straight from their AI interrogations – PayPal has integrated its wallet into the service. This is a massive boost for agentic AI, but has potentially profound implications for retail media. The move is a vote of confidence in agentic commerce, with PayPal becoming the third major payment company to back this new way of shopping.…
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