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Amway, affiliates to pay $225 million to settle US claims they deceived recruits
The settlement is the FTC’s largest against an MLM and will largely repay affected Amway members, officials said.
On Thursday, Amway Corp and two affiliates, World Wide Group and Leadership Team Development, agreed to pay $225 million to the Federal Trade Commission and Washington state to resolve deceptive recruitment allegations.
The FTC alleged Amway misled prospective Independent Business Owners with false earnings claims, pressuring them to purchase inventory they struggled to sell rather than focusing on customer sales.
Data showed only 1% of IBOs earned $40,000 or more in 2023, with fewer than 1,600 of more than 241,000 participants reaching that earnings target, according to the complaint.
Attorney General Nick Brown stated the settlement will "deliver relief for the many Washingtonians who joined Amway seeking to provide for themselves and their families, only to lose time and money." Amway must overhaul training and sales practices.
Despite the settlement, Amway "fundamentally disagrees" with the agencies' characterization of its business, while the FTC noted this is the largest monetary recovery obtained against a multilevel marketing company.