US EditionAmerica’s Cup: Memories of the past – Luna Rossa – six time challenger
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America’s Cup: Memories of the past – Luna Rossa – six time challenger
When Patrizio Bertelli sat down in the Milan studio of naval architect German Frers to discuss the lines of a new fast-cruiser in early 1997, the Argentinian proclaimed that all the pieces were in place to mount a challenge for the America’s Cup. Bertelli was convinced, and as a prominent businessman had steered the Prada name to the very top of global fashion, he was a master at organisational strategy and quickly put in place the building bloc…
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