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Americans want less processed foods, but price is getting in the way

More than half of shoppers bought more of some foods because they seemed less processed, while 46% cut back on others, FoodMinds found.

Summary by WTVR
A recent survey has found that more than 50% of grocery shoppers in the U.S. have bought more of certain foods in the past year because they seemed less processed, had fewer additives or contained ingredients they preferred.

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Americans want less processed foods, but price is getting in the way

A recent survey has found that more than 50% of grocery shoppers in the U.S. have bought more of certain foods in the past year because they seemed less processed, had fewer additives or contained ingredients they preferred.

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KBZK broke the news on Wednesday, October 28, 2026.
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