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Americans still give awards shows consideration, a new AP-NORC poll finds

Approximately 70% of Black and Hispanic adults watched awards show clips or most of a show last year, highlighting demographic differences in audience engagement, according to an AP-NORC poll.

  • About half of U.S. adults watched some or all of an awards show on TV or streaming in the past year, while just over half watched clips, according to a new AP-NORC Center for Public Affairs Research poll.
  • People under 45 are more likely to have watched both an awards show and clips in the past year compared to those 45 or older.
  • Awards shows are more popular among Black and Hispanic adults than white adults, with about 7 in 10 Black and Hispanic adults watching clips or most of a show in the past year, compared to just over half of white adults.
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66 Articles

The Billings GazetteThe Billings Gazette
+11 Reposted by 11 other sources
Center

Americans still give awards shows consideration, a new poll finds

The results suggest that some vitality remains in the seemingly stodgy old tuxedo-and-gown world of the Emmys, Grammys, Oscars, Tonys and Golden Globes.

·Billings, United States
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Associated Press NewsAssociated Press News
+52 Reposted by 52 other sources
Lean Left

Americans still give awards shows consideration, a new AP-NORC poll finds

Most Americans still want to thank the academy, at least a little. About half of U.S. adults say they’ve watched all or most of an awards show on TV or streaming in the past year.

·United States
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Winnipeg Free Press broke the news in Winnipeg, Canada on Thursday, September 11, 2025.
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