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Ilona Maher Gets Her Own Barbie Doll

Ilona Maher’s Barbie doll features her muscular frame to promote body positivity and inspire young girls, with availability in retailers next year, Mattel said.

  • On October 6th, Mattel revealed a Barbie inspired by U.S. rugby Olympian and medalist Ilona Maher.
  • Mattel’s research shows that by age 14, a third of girls stop participating in sports, often because they feel insecure about their appearance, struggle with confidence, and don’t see enough women athletes to look up to.
  • The Ilona Maher Barbie doll, featuring a new athletic body sculpt and inspired details, aims to inspire girls to embrace confidence and celebrate physical strength.
  • Maher emphasized that the doll is meant to encourage girls to embrace and take pride in their confidence. The doll will be sold nationwide beginning in 2026.
  • Some social media users praised the initiative, while others commented that the dolls do not fully reflect athlete body types, highlighting an ongoing debate about representation.
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Devdiscourse broke the news in India on Monday, October 6, 2025.
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