US EditionAMC Says New NCM Preshow Ads Don’t “Negatively Influence Moviegoing Habits”
- AMC Theatres will begin showing more advertising during pre-show segments starting July 1, 2025, under a new agreement with National CineMedia.
- AMC initially resisted such ads nearly six years ago, believing they would upset moviegoers, while competitors have shown ads without attendance loss.
- The new deal includes a 'platinum spot' shown just before films start and revenue sharing between AMC and National CineMedia to support AMC's financial recovery efforts.
- An AMC representative explained that over the last five years, the company has focused on generating essential income through means other than raising standard ticket prices, while maintaining ongoing promotions such as Discount Tuesday and introducing 50% off Wednesdays.
- AMC expects the advertising partnership to deliver vital income without harming moviegoing habits, helping maintain ticket value while bolstering non-ticket revenue streams amid industry recovery challenges.
13 Articles
13 Articles
AMC Says New NCM Preshow Ads Don’t “Negatively Influence Moviegoing Habits”
Word got out today that the No. 1 exhibition circuit, AMC Theatres, will start running more advertising during their pre-shows beginning July 1. Why is this a big deal? Bigger than the taxation of trade routes? Because AMC close to six years ago said it wouldn’t partake in National CineMedia’s new ad spots. At the […]
AMC Theatres to Introduce Pre-Movie Commercials Alongside Trailers
AMC Theatres has partnered with National CineMedia to showcase pre-movie advertising starting July 1. This new “platinum spot” will feature commercials before the traditional film trailers, allowing both companies to share revenues from this initiative. Despite initial hesitation, AMC decided to follow its competitors in implementing pre-movie advertising, citing their unaffected attendance over the past five years. This move aims to generate ad…
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