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‘Ambitious and optimistic’: Downtown Boone undergoes renovations, rebranding

Summary by The Appalachian
Two projects, the Howard Street Revitalization project and the downtown Boone rebranding project, aim to upgrade downtown Boone for locals and tourists alike. The Boone rebranding project started April 15 with an in-depth examination of downtown Boone and potential brand strategies, according to the Branding Boone, NC website. “What it will look like is up to you, the public!” Laney Wise, the grants coordinator/ communications for downtown Boone…
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The Appalachian broke the news in on Thursday, May 8, 2025.
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