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Amazon's secret 'Bend the Curve' project purges billions of product listings from the Everything Store

  • Amazon launched the confidential 'Bend the Curve' project to remove billions of unproductive product listings from its online marketplace by 2024.
  • The initiative targets rising cloud expenses and the removal of inactive or low-performing listings as one element of CEO Andy Jassy’s overall effort to reduce costs.
  • Amazon's retail business spent $4.5 billion on AWS server costs in 2023, which rose 36%, prompting removal of at least 24 billion ASINs to reduce expenses.
  • The project saved over $22 million in AWS costs in 2024 and expects $36 million in cost avoidance in 2025 by streamlining listings deemed inaccurate or unhelpful.
  • Despite cutting listings, Amazon aims to grow product selection and maintain customer satisfaction, as active ASINs still project to 74 billion by end of 2024.
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For decades, Amazon was proud of its promise to offer "everything". But now it is well known that the company is taking a big step: behind the "Bend the Curve" project is the well-known Ka ta log experience in the history of the online giant. (Read more)

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As part of the actually secret project "Bend the Curve", Amazon is said to have removed around 24 billion product offers from the store. However, the big cleaning hit only certain articles – and was done for a comprehensible reason. read more on t3n.de

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Business Insider broke the news in United States on Friday, May 30, 2025.
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